| Liveable Communities Collaborative Engagement |
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Livable Communities Collaborative Engagement Real Time Record March 10, 2006
An Action Plan for and by the Pinellas Business Community
| Top Bold Steps & Action Items | Champions and Team Members | Success Metrics | Resources Needed | Q2 06' | Q3 06' | Q4 06' | Q1 07' | |
| Talent Attraction | ||||||||
| 1) | Gas Tax: Public Awareness Campaign | Steve Spratt--C Bama--Team member; Reps from major emp. | Select media firm-create PSA; Meet w/all parties for support; Meet w/elected officials to get "buy-in"; Organize supporters | Media firm; Large number volunteers; Support of local media | ||||
| a. | Create PSA's | |||||||
| b. | Organize chambers, assoc, major employers, PSTA | |||||||
| c. | PSTA, MPO, FDOT "buy-in" | |||||||
| d. | Elected officials | |||||||
| e. | Contact banks | |||||||
| 2) | Subsidize Employee Benefit Package | BCC; Community Development/ PLED; PLED/Chambers | $ and Legislation | |||||
| a. | Set up housing trust fund | Pass resolutions | ||||||
| b. | Program criteria | Program document | ||||||
| c. | Fund the fund (initial & ongoing) | Implement rev. source | ||||||
| d. | Promote program | # of clients served | ||||||
| 3) | Create workforce housing authority | |||||||
| Talent Retention | ||||||||
| 4) | Increase density in employment zone | Adoption of county-wide density guidelines changes | ||||||
| a. | Define and identify high density employment centers | Economic development | ||||||
| b. | Identify how various municipalities are dealing with density | Mayor's council | ||||||
| c. | City planning support criteria | Business community | ||||||
| 5) | Financial/Tax Incentives for Employers | |||||||
| 6) | Adoption of County "inclusionary zoning" ordinance | Media (Times) support; Nghd Assoc.; Realtor Organizations; Business Organizations | Hiring of consultant; completion of study; Adoption of ord.; Media campaign; Build coalition | Strong community based coalition | ||||
| a. | Send RFP for consultants study to create countywide ordinance. | |||||||
| b. | Community education and "buy-in" | |||||||
| c. | Adoption of the ordinance | |||||||
| Role of Local & State Gov't Support | ||||||||
| 7) | Public awareness campaign | County/Local leaders, gov't, business, etc.; Habitat for Humanity--Barbara Inman; St. Petersburg area chamber of commerce--Jessica Eilerman; Cindy Johnson--Brighthouse | 1. agreed story 2.complete mktg plan 3.complete creative mat. 4.#of impressions | PR firm $$ Legis sponsor Media Speakers Bureau | ||||
| a. | Develop story of key issues (voted on here) | |||||||
| b. | Pick target audience | |||||||
| c. | Develop colateral material (web, PSA, flyers) | |||||||
| d. | "Get out the message!" | |
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| 8) | Extreme density in employment centers | # of cities that vote changes | Employers, developers, elected officials | |||||
| a. | Review of zoning ord & land use for city & county | Mark Ely | ||||||
| b. | Identify key target areas | P.C.E.D. | ||||||
| c. | Rewrite plans | Planning dept. | ||||||
| d. | Advocacy/Lobbying | |||||||
| Local Resources | ||||||||
| 9) | Create & Build Partnerships | Chambers of commerce--C Pinellas County--C HFA's; Local & community development; Housing Authority | Formation of group; Schedule of meetings; Development of tools to access print/internet etc. | sponsors, money and talent | ||||
| a. | Contact steerting committee of Pinellas Assembly | |||||||
| b. | One stop shop/workshop--How to access affordable/workforce housing | |||||||
| c. | Schedule meeting of groups involved | |||||||
| 10) | Design Incentive Structure | Team Members--Builders, Planners | Proposed incentives by local gov'ts | |||||
| a. | Recruit stakeholders | |||||||
| b. | Define desired design w/stakeholders | |||||||
| c. | Review existing incentives & best practices | |||||||
| d. | Develop package of incentives | |||||||
| 11) | Use of Penny for Pinellas funds | Steve Spratt; Chambers, Neighborhood Assc's, BAMA, TB Partnership | Passage of 3rd round 3/7 | Voter education campaign | ||||
| a. | Build team of advocates | |||||||
| Housing | ||||||||
| 12) | Identify Potential Sites | Mike Meidel; Jim Smith; | Significant list of qualified properties | Consultant & funding for same; Aerial photography; database-engineering | ||||
| 13) | Comp Plan Amendments | David Healy, Pinellas Planning Council; Com Duncan | Approval of appropriate plan | Community education; Gov't buy-in; Public input | ||||
| 14) | Research Relevant Best Practices | Fl Assoc of homebuilders; Assoc of Apt; Fl Aff Housing Coalition | Report & recommendations | Funding (Grant?) and Gov't support | ||||
| 15) | Develop Incentives for Site Owner Participation | Ordinance or legislation | Ordinance or legislation | Funding, tax incentives, tax reductions, density bonus | X | X | X | |
| 16) | Incentives for Builders/Dev. | |||||||